Our Shared Identity: Grounded in Our Connections to Place

Upper Peninsula residents represent only 3% of the state’s population, but we manage rugged terrain and thrive in some of the most demanding winters in the country. Here, resilience isn’t just a trait—it’s a way of life.

Baraga, Houghton, Keweenaw, and Ontonagon counties border Gichigami (Lake Superior), where natural resources, including fish, trees, and minerals, have long defined local and regional economies.

Like many rural communities, we are experiencing change as we respond to global market shifts and environmental challenges. Northern ROOTS was formed to address specific challenges we face as rural, natural resource-reliant communities.

Our Mission: Grit + Community-Driven Power  

We envision a future in which a diversified natural resource-based economy sustainably supports prosperity and resilience for all residents. We undertake actions that build community capacities to actively define and shape our futures. Our proactive approach to community development welcomes opportunities while balancing environmental stewardship and accessibility to public services. We are forging a scalable model through the following strategies:

  • Sustainable Industry Development: Creating industry-community partnerships that build diverse economies and support well-paying jobs in tourism, recreation, and natural resources; 

  • Building Multistakeholder Networks: Relationship building that engages trust as the foundational infrastructure for transformative community change; and

  • Honoring Treaties: Stewarding the lands and waters within the Ceded Territories and Home Territories of the Keweenaw Bay Indian Community as defined by the 1842 Treaty of La Pointe.

Core Pillars of Investment

Northern Roots directs our efforts into four high-impact areas, which will ensure the region remains livable, beautiful, and sustainable for future generations:

  • Thriving Forests & Balanced Economies: The timber, mining, fisheries, and recreation industries have comprised the backbone of our economy for generations. We engage strategies that enable the continued co-existence of these sectors by leveraging existing assets, attracting aligned investments, and navigating conflicting land uses.

  • Building Local Leadership: In rural communities, the ability to work together efficiently is vital. We utilize a train-the-trainer model to embed skilled leadership in our communities, ensuring our communities have the locally grounded expertise to proactively plan for and lead future economic shifts.

  • Experiential & Applied Learning: We aim to adapt and strengthen proven approaches. By studying other forest-reliant regions facing similar challenges—such as recreation-based tourism and economic diversification—we bring global best practices back and apply them through a local lens. 

Creating an Ethical Space: Actively learning how the rights and responsibilities to these lands and waters inform rural development beyond the legal framework of the two treaties signed by the L’Anse and Ontonagon Bands of the Lake Superior Chippewa Indians and the United States (1842, 1854) is foundational to long-term sustainability of the region.

Project Team  

Angie Carter
Rural Sociologist, Research for Good, LLC

Anne Kretschmann
District Manager, Ontonagon Conservation District

Brad Barnett
Executive Director, Visit Keweenaw

Emily Shaw
Great Lakes Resource Specialist, Natural Resources Department, KBIC

Jeff Ratcliffe
Executive Director, Keweenaw Economic Development Alliance

Jerry Wuorenmaa
Executive Director, Western U.P. Planning & Development Region

Kathryn Fernholz
President/CEO, Dovetail Partners

Kelly Ryan
Senior Advisor, U.S. Endowment for Forestry and Communities

Mark Rudnicki
Forest Biomatierials & Bioeconomy, Cambium Consulting LLC

Rachael Pressley
Planning Director, Western U.P. Planning & Development Region

Robin Meneguzzo
Project Convenor and CEO, Keweenaw Community Foundation

Project Foundation

Core funding for this project is provided by The U.S. Endowment for Forestry and Communities, a catalyst for innovation in forest-rich areas.

Our framework is adapted from Preparing Plan B: A Guidebook for Forest Industry-Reliant Communities Facing Economic Transition.

Contact

For more information, contact Robin Meneguzzo at robin@keweenawgives.org or 906-482-9673.